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Introduction to Publishing

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Reading Practice

Instruction: Read the following reading text silently and loudly!


Most people are familiar with what a publisher is. After all, books, movies, magazines, and newspapers, as well as the internet, make up a considerable portion of our entertainment and information gathering. But the world of publishing is extremely large, and there is a lot to know about it.


What is Publishing?

Publishing is generally defined as the activity behind duplicating a work of written content and making it widely available. This is done through distribution channels that are already in existence. Although technically, audiobooks, music, and video entertainment are published, we will be focusing on written content for the purposes of this article. This includes things like books, magazines, and newspapers.


What is a Publisher?

Simply put, a publisher is someone who publishes. Publishers can range from huge companies that put out hundreds of different types of content to tiny publishers that only publish once or twice a year. A publisher may also refer to a person, although it usually refers to the company that supports that person. Publishing is a strong business in the United States, although print publishing has definitely declined in recent years and decades.


The History of Publishing

Publishing became possible with the invention of writing and became more practical with the introduction of printing. Before printing, distributed works were copied manually by scribes. Due to printing, publishing progressed hand-in-hand with the development of books.

The Chinese inventor Bi Sheng made a movable type of earthenware circa 1045, but there are no known surviving examples of his work. The Korean civil servant Choe Yun-ui, who lived during the Goryeo Dynasty, invented the first metal moveable type in 1234-1250 AD [6]

Around 1450, in what is commonly regarded as an independent invention, Johannes Gutenberg invented movable type in Europe, along with innovations in casting the type based on a matrix and hand mold. This invention gradually made books less expensive to produce and more widely available.

Eventually, printing enabled other forms of publishing besides books. The history of modern newspaper publishing started in Germany in 1609, with the publishing of magazines following in 1663.

Historically, publishing has been handled by publishers, although some authors are self-published. The establishment of the World Wide Web in 1989 soon propelled the website into a dominant publishing medium. Wikis and Blogs soon developed, followed by online books, online newspapers, and online magazines.

Since its start, the World Wide Web has been facilitating the technological convergence of commercial and self-published content, as well as the convergence of publishing and producing into online production through the development of multimedia content


Adapted from 


Conversation Practice
Instruction: Answer the following question and practice with your friends!

  1. What is publishing?
  2. What is a publisher?
  3. Explain the history of publishing!
  4. who invented the actual movable machine type in the history of publishing?
  5. Mention some products of publishing!

Pronunciation Practice

Instruction: Pronounce the following words and understanding the meaning!


No

List of Difficult Words

Pronunciation

Meaning

1

Newspaper

ˈn(y)o͞ozˌpāpər

Koran

2

Entertainment

ˌen(t)ərˈtānmənt

Hiburan

3

Duplicating

ˌd(y)o͞opləˈkā(t)iNG

Menduplikasi

4

Distribution

ˌdistrəˈbyo͞oSH(ə)n

Distribusi

5

Publisher

ˈpəbliSHər

Penerbit

6

Publish

ˈpəbliSH

Menerbitkan

7

Company

ˈkəmp(ə)nē

Perusahaan

8

Business

ˈbiznəs

Bisnis

9

Invention

inˈven(t)SH(ə)n

Penemuan

11

Inventor

inˈven(t)ər

Penemu

12

Printing

ˈprin(t)iNG

Pencetakan

13

produce

prəˈd(y)o͞os

Menciptakan

14

Magazines

ˈmaɡəˌzēn

Majalah

15

Development

dəˈveləpmənt

Perkembangan






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Task 13 & 14: Group work of chapter 4

  https://www.facultyfocus.com/ After getting to know marketing tools and reading the text in chapter 4, students are required to understand more deeply the reading contents and master marketing tools to provide capital when they involve themselves in business and marketing tools. Therefore, at the 13th meeting, students were divided into three groups to complete assignments based on their groups. Below is the group members' name and the tasks: Group 1: Nurmila, Khadafi Task: 10 questions of reading text (with answers) Group 2: Rahmatullah, Muh Aldi, Nurmaulana Task: 20 vocabularies of reading text (with pronunciation and definitions) Group 3: Fatwah Cholis, Jumarni Task: 20 marketing tools (with explanations) Then, after finishing all the assignments,  at the 14th meeting,  the students are asked to practice directly what they have done in the previous meeting. Here, the students should read and pronounce the tasks.